Hollie has been a a makeup artist and educator for over 12 years now and also worked at huge worldwide cosmetic brand herself for over five years. With seeing the price of companies & the fact they didn’t offer full brush sets, as well as the price point not being accessible to both students & customers; Hollie felt there was a huge gap in the market in making it a lot more simple & affordable to buy high quality cosmetics. This is why Hollie created HFCosmetics and brought her vision to life bringing out luxury but affordable brushes, tools & cosmetics to the market and the cosmetic industry.

For Hollie, make-up was the key to finding the confidence I had really struggled with, while growing up as a young woman. Following her dream to become a make-up artist empowered her to let her creative side flourish and create a business to support and empower other women to also follow their own dreams.

However, in Hollies journey from make-up artist to celebrity make-up artist, to founding her studio and make-up academy, Hollie became frustrated by the lack of affordable, luxury brush sets available on the market. So she decided to create a kit that had the quality needed for professional MUAs but with a price point accessible to everyday make-up lovers.

About our luxury but affordable cosmetic brand:

Say hello to luxury, professional and affordable lashes and make-up brushes, from HF Cosmetics. Designed by celebrated make-up artist Hollie Fitzmartin, each brush has been handcrafted and expertly shaped to meet all levels of artistry.

We understand that selecting the correct make-up tools is fundamental to achieving your desired looks and unleashing your inner artist. So that’s why we’ve developed a mix of natural and synthetic brushes, Eyelashes and cosmetics that are great for multi-purpose use.